Search Engine Marketing

Search Engine Optimization

         Search engine marketing is having two primary search networks that SEM professionals target are Google Ads (formerly Google Adwords) and the Bing Ads.In search engine marketing, advertisers pay for impressions that result in visitors, hence the name pay-per-click. Search engine marketing aims to reach users when they most need the information you have to offer, which makes PPC advertising ideally less intrusive.Pay-Per-Click (PPC), Local and Organic SEO These are the three main types of search engine marketing (SEM) – all aimed at helping you earn greater visibility in search results.SEM is an important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren't typically linked to landing pages, but paid ads are.